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COURSEWORK

This page consists of all my public relations projects and coursework produced for PR classes. The following information is not intended to be factual but is part of coursework assignments at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.

Mock News Release

For my PR class, I was assigned to write a mock news release for a made-up company called WriteWell. I learned the proper news release format and how to structure everything. I was able to put my own communication and writing skills to the test.

Audience Persona

I was given the opportunity to create a target audience persona for the fictional company, WarmChills. For this assignment, I created the ideal consumer for the new product of microwaveable ice cream. I used the PESO model and my own basic research principles to describe the perfect audience persona and identify media and distribution channels.

PESO Model & Writing Style

For my PR class, I was given the opportunity to to pretend a company has hired me to develop a messaging strategy for WarmChills that supports their innovation.  Maximizing the paid, earned, shared and owned channels of the PESO model requires a unique message that can resonate across channels with a target audience. To make WarmChills messaging resonate, I analyzed the PESO model to craft an essential message to keep the audience intrigued.

Coca-Cola Fact Sheet

I was given the opportunity to compose a one to two page fact sheet based on a news release issued recently by my company I worked with, Coca-Cola. I chose the news release announcing Coca-Cola company launches reusable packaging. I followed proper fact sheet format and determined the WHAT, WHO, WHERE, & WHEN.

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Coca-Cola Diversity Presentation Deck

For this assignment, I had the opportunity to conduct research on the Coca-Cola company regarding its diversity and inclusion initiatives, and prepare a 5 to 8 minute oral PowerPoint presentation. This explained the company's diversity and inclusion initiatives, values and missions, and target audience.

Coca-Cola Pitch Letter

For this assignment, I selected a media outlet and appropriate reporter that I would invite to the media briefing I wrote about in my media alert. For the reporter and media outlet, I chose Fredricka Whitfield, an anchor for CNN. I wrote a pitch letter to interest the reporter in covering the media briefing and set up an interview with the reporter and the CEO of Coca-Cola to talk about the subject of of media briefing, its significance and what Coca-Cola hopes to achieve.

Talking Points for Media Briefing

For this assignment, I had the opportunity to participate in a mock media briefing. I acted as Mariah Cash who is taking the position of new CEO and president of First in Ten Investment Inc. With much research, I came up with seven talking points for the mock media briefing held in class.

Coca-Cola OP-ED

For this Op-Ed assignment, I had the opportunity to choose a topic supporting an issue, cause or movement Coca-Cola is involved in, or would be appropriate for my company to speak out on.  I chose the issue of climate change and how our global footprint is effecting the world we live in.

Mock Rochester Live Tweet

For my journalism class, I was given the opportunity to write a mock live tweeting event. For the press conference regarding the death of Daniel Prude, I watched and tweeted the important information as it was said.

Toner Prize Coverage Story

In my journalism class, I had the chance to write a news story covering the 2021 Newhouse Toner Prize Awards event. Directly after watching the event, I wrote a news story with strong quotes.

Coca-Cola
Press Release

For my PR class, I was assigned to write a mock press release about a company and a not-for-profit organization as if I were the senior in-house public relations executive for the company. I chose the company Coca-Cola and the nonprofit organization, Action Against Hunger.

Kyle Rittenhouse News Story

For my PR class, I had the opportunity to write a mock news story on the Kyle Rittenhouse trial. After analyzing and taking notes on videos, articles, and other information regarding Rittenhouse, I was able to find the necessary sources and important quotes to construct this story.

Travel & Tourism
PR Research

For my PR class, I was assigned a research paper on PR sector of Travel and Tourism. I had the opportunity to put my research skills to the test and learn about the field and the many benefits, disadvantages, and all things travel and tourism PR. I wrote about the many DEI benefits that go along with the travel and tourism PR industry.

Chevron Globalization, Diversity, Equity, & Inclusion Analysis

For my PR class, I was given the opportunity to practice my research skills and analyze The Chevron Company's globalization, diversity, equity, & inclusions guidelines, efforts, and responsibilities. After much research on "The Chevron Way," I have successfully analyzed Chevron's customs and beliefs. 

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